Starting to learn English, we are faced with the need to write essays, descriptive texts, essays. Ability to write correctly and to express their thoughts on paper quality is not only an inheritance of English lessons. These skills are valued as in the academic and professional environment. Encouraging fact that it is possible to learn on their own with a strong desire and persistence.
In the early 80s of the last century, the famous British advertising man David Ogilvy, founder of advertising agency Ogilvy & amp; Mather, sent to all employees of the company is very interesting document, some of which want to introduce in this post.
David said that the people who think it is clear - write appropriately. But confused thoughts lead to confusing notes, illegible letters and obscure speeches.
He also proposed to follow the ten tips on how to learn how to write quality. Translation tips given below English text.
1. Read the Roman-Raphaelson book on writing. Read it three times.
2. Write the way you talk. Naturally.
3. Use short words, short sentences and short paragraphs.
4. Never use jargon words like reconceptualize, judgmentally. They are hallmarks of a pretentious ass.
5. Never write more than two pages on any subject.
6. Check your quotations.
7. Never send a letter or a memo on the day you write it. Read it aloud the next morning - and then edit it.
8. If it is something important, get a colleague to improve it.
9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.
10. If you want ACTION, do not write. Go and tell the guy what you want.
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1. Read a book on how to write well, from Roman and Rafaelsona. Read it three times. (Attached to a post)
2. Write the way you speak. Naturally.
3. Eat short words, short sentences and short paragraphs.
4. Never use the jargon, such as "re-conceptualize" or "subjective". Do not play the arrogant fool.
5. Do not write more than two pages on a single theme.
6. Check the source of the quotation.
7. Never send written letters or notes today. Re-read them out loud the next morning and then edit.
8. If this is an important document, ask a colleague to help with the editing.
9. Before you send a letter or a note, make sure that the aim and content of the document will be very clear to the recipient.
10. If the need for urgent action. In this case, better to go to the person and explain what you want from him.
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